From Hobby to Business: Building a Sustainable Art Career with Hayley Price White

Artist and creative entrepreneur Hayley Price White  joins Editor in Chief Susan Harold for an inspiring conversation on how to build a sustainable art career without losing your creativity. We talk about the shift from hobby to business, including pricing your work with confidence, selling in a way that feels authentic and creating systems that support long-term growth.

We also dive into visibility, overcoming the tendency to undervalue your work, and finding consistency in both your creative practice and income—without feeling boxed in. At its core, this conversation is about trusting your voice, balancing strategy with intuition and building a creative career that feels both aligned and sustainable.

Hayley helps artists build viable businesses without burning out or selling out. She is the founder of The Art Coaching Club, a membership and education platform for artists, and The Scouted Studio, a contemporary online art gallery. Through her own art practice, coaching, podcasting, and writing, Hayley focuses on the intersection of creativity, business, and building out your version of success.

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The Art Coaching Club Podcast